There are well over 100 million blogs on the internet today. Yet, I am frequently asked, “So what exactly is a blog”. Originally, blogs were used simply as online journals—a place for people to log their thoughts, adventures and daily activites.
Today the humble blog, derived from weblog, has evolved into its own social platform. Although still used to chronicle the lives of individuals, blogs now discuss, educate and offer enlightened observation on every topic of interest imaginable.
Blogs usually have a single author who keep the site updated. To the unseasoned eye, it can be difficult to distinguish between a blog and website. It’s simple to find blogs to read if you’re looking for examples. Pick an interest. Type it into your favorite search engine, i.e., cat blog, travel blog, etc.
Start clicking through and prepare to watch hours (maybe even days!) disappear. I should note here that unless used judiciously, blogs can be hazardous to your productivity (and maybe your health—hmmm, 10pm…did I eat dinner?). So, back to our topic…some of the components you’ll almost always encounter are the most recent post, an author bio, an archive of previous blog articles, a link to subscribe to future posts and a place to interact and comment. Depending on the goal of the blog host, you might also find advertising.
Blogging can be fun and one of the most cost effective ways to stay in touch with your customers if you have a business. There are several free or very affordable platforms to help get you underway. I use WordPress. I like the format. Others to explore are Blogger or Typepad.
About now, you may be saying, “But I can’t write!” A successful blog does require a time commitment but keep in mind you’re not crafting the next bestselling novel. It’s your blog and people expect a conversation tone and your voice.
Blogs were almost non-existent ten years ago and now, for many of us, they’re part of our daily routine. Maybe it’s time you joined in the fun? Another day and another time we’ll talk about how it can even make you money.
Time strapped companies should keep in mind we offer blog set-up and ghostwriting services. Like our tagline says—We make you look extraordinary!