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    What Is A Blog

    istock_000006057864xsmall2There are well over 100 million blogs on the internet today. Yet, I am frequently asked, “So what exactly is a blog”. Originally, blogs were used simply as online journals—a place for people to log their thoughts, adventures and daily activites.

    Today the humble blog, derived from weblog, has evolved into its own social platform. Although still used to chronicle the lives of individuals, blogs now discuss, educate and offer enlightened observation on every topic of interest imaginable.

    Blogs usually have a single author who keep the site updated. To the unseasoned eye, it can be difficult to distinguish between a blog and website. It’s simple to find blogs to read if you’re looking for examples. Pick an interest. Type it into your favorite search engine, i.e., cat blog, travel blog, etc.

    Start clicking through and prepare to watch hours (maybe even days!) disappear. I should note here that unless used judiciously, blogs can be hazardous to your productivity (and maybe your health—hmmm, 10pm…did I eat dinner?). So, back to our topic…some of the components you’ll almost always encounter are the most recent post, an author bio, an archive of previous blog articles, a link to subscribe to future posts and a place to interact and comment. Depending on the goal of the blog host, you might also find advertising.

    Blogging can be fun and one of the most cost effective ways to stay in touch with your customers if you have a business. There are several free or very affordable platforms to help get you underway. I use WordPress. I like the format. Others to explore are Blogger or Typepad.

    About now, you may be saying, “But I can’t write!” A successful blog does require a time commitment but keep in mind you’re not crafting the next bestselling novel. It’s your blog and people expect a conversation tone and your voice.

    Blogs were almost non-existent ten years ago and now, for many of us, they’re part of our daily routine. Maybe it’s time you joined in the fun? Another day and another time we’ll talk about how it can even make you money.

    Time strapped companies should keep in mind we offer blog set-up and ghostwriting services. Like our tagline says—We make you look extraordinary!


    The World of Apple Macintosh

    A move in the right direction

    A move in the right direction

    Thinking about buying a Mac? A new Twitter friend @midlifetrip mentioned that she was a Macintosh newbie. I can promise any hesitation in her journey and yours will be brief.

    I’ve been a diehard Macintosh fan and user since 1987 (ooooh, that’s an age marker!) I’ve lost count of models I’ve moved through over the years but never have I been disappointed. Here are a few things to consider if the world of Macintosh is calling to you.

    Which one do I want? With so many choices today, choosing the right model can be overwhelming. Plus, spendy purchases can lead to indecision. Ask yourself how and where you’ll use your computer. Question number one—mobile or desktop. It’s a mobile world but if you’re only buying a laptop so you can get your email on the go, remember there are other, even more portable, options.

    Desktops have advantages but I would be lost without my laptop. When I’m sitting at my desk, my work demands a larger screen. Keep in mind, the Pro versions allow you to add an additional screen.

    How much power do I need? The answer lies in what you do. Any graphic oriented acitivies whether it be gaming, movie editing or graphic designer raises you a higher tier. Remember, also, that processor speeds of PC and Macs are like apples and oranges. The same number does not mean the same thing. Always shoot for the higher side of what you need.

    How much RAM do I need and what is it anyway? RAM (random access memory), your computer’s memory, may be the biggest source of frustration for computer users. Invest in RAM and you invest in a frustration free future. Does your computer freeze up or process unbearably slow sometimes. RAM is the likely culprit. Like the human brain, RAM is trying to memorize everything you have open and are working on. More is better.

    Macs are easy, simple to use, look cool and are destined to be your friend for life. We’re not experts but as enthusiastic fans, we’re here to help our friends. If you encounter questions on your Mac exploration, run it by us. You can follow me on Twitter and send me a message @vickidar. Welcome to my world!